Calidad diferenciada fraude avícola

Chicken is one of the most commonly consumed meats worldwide, thanks to its nutritional properties, tenderness and smooth taste, amongst others. Broilers, or chickens raised for the large-scale production of meat, is white by nature. So, why can you find this yellow coloured chicken on the market?

To obtain an average weight of 2–2.5 kg each, they are mainly fed a diet of vitamin and mineral rich feed and cereals. In this case, the minimum cereal content is 65%, in particular corn, which provides them with their characteristic colour and the name “Yellow Chicken”. This is thanks to the carotenoids present in corn, a natural pigment found in the chromoplasts of this grain. The meat of these chickens is rich in proteins and vitamins, obtained from the feed they consume.

“Pollastre Groc Català”, raised and slaughtered in Catalonia must be certified to ensure the traceability of the entire process. “Pollastre Groc Català” is a trademark of the Catalan Association of Slaughterhouses (ASSOCAT), under which any slaughterhouse  using the “Pollastre Groc Català” trademark has received authorisation from the administration for using the 65% cereal mention,  pursuant to Regulation (EC) 543/2008 on the sale of poultry.

Premiumcert, as an agri-food product certification entity, is responsible for certifying the feed consumed by these chickens in each part of the process in order to guarantee the “Pollastre Groc Català” quality and the compliance with the requirements set out in Regulation 543/2008.

Premiumlab web welfare bienestar animal

PREMIUMLAB, under its registered trademark PREMIUMCERT®, features on the list of certification entities recognised by the IRTA (Institut de Recerca i Tecnologia Agroalimentàries [Institute of Agri-food Research and Technology]), to certify Animal Welfare under the European Welfare Quality® protocol.


In January 2006, the European Commission adopted an EU-wide Action Plan on the protection and welfare of animals. Based on the initiatives and measures planned, the objective is to ensure that animal welfare is addressed as effectively as possible, in all EU sectors and through relationships with third parties.


Animal Welfare is an important attribute in terms of “food quality” and consumers expect that products of an animal origin, in particular food, are produced with respect for animal welfare. This is an ever-increasing call that offers great added value to the end consumer when acquiring products.


The Welfare Quality project is an association consisting of 40 institutions across Europe and, since 2006, four in Latin America. This project is responsible for developing tools based on scientific evidence to assess animal welfare. The protocol is structured around the consideration of conditions in which animals are kept, following 4 basic principles: a good diet, good living conditions, good health and appropriate conduct.


Pursuing a common approach across different species, an integrated and standardised methodology that, wherever possible, was based on the animals, was developed to assess their welfare. The schemes that currently in place apply to: poultry, cattle, pigs and dairy cattle, as well as laying hens. 

For further information, consult:én-puede-certificar/


Food fraud is the supply of a product that does not meet the defined or agreed nature, composition or quality and that deceives the purchaser or consumer. However, it is not always a deliberate practice.

All unconscious routines in an agri-food industry deriving from improper practices related to supplier selection, management of raw materials, handling, production, training or information given to consumers, amongst others, can result in non authentic products being introduced onto the market, therefore constituting  fraud.

For further information, “Guide for the prevention of fraud in the food industry” by PREMIUMLAB, with support from ACCA”.